From a business standpoint, your website is more than just an advertising option. It is a doorway to your business for thousands of potential customers. It is a marketing tool that can take your small business to a corporate level within a relatively short period of time. The potential for business growth is, literally, endless if you have the right website and know how to manage it. Nevertheless, not just any website will do. A popular website has certain requirements to achieve the level of success that you are seeking.
Initially, you will need the right domain name. The domain name is the web address that your potential customers will have to type in to get to your site. This needs to be memorable and very relevant to the services or products you wish to promote. It also needs to be short and simple. For example, if you own a men’s clothing outlet, a good domain name would be hiscloset.com. Of course, this will also reflect your business. If your business name is Jewellery Plus, you would seek a business name that matches, such as jewelleryplus.com, or jewelleryplusonline.com.
Once you have acquired the perfect domain name for your business, you will need to have a very visually appealing website. Don’t approach website building with a random attitude. Pick a certain colour scheme, preferably one that will reflect your products or services. For example, a women’s shoe store would have a colour scheme that would reflect a female preference, such as pink and purple. Try to keep your color scheme down to three colors at the most.
Next up, you need to consider ease of access and layout. Remember, not all of your customers will be very learned in the concept of cyber-business. For these people, maneuverability of the website will decide if they will ever get past the front page. All links must be concise and obvious, and easily noticeable for the first-time visitor. It is the same with the layout. If the average net surfer happens upon your site and is confused from the start, you have just lost a potential customer. Your website has to be elegant, yet simple, and easy to get from one page to another.
On that note, one must also take note of the “twenty second factor”. This concept is the result of years of online studies by various online groups and corporations. The average website surfer will spend twenty seconds on the first page of every site. Within those twenty seconds he or she will decide if they will go further or simply disregard the site. You have twenty seconds to capture your potential customersí interest. With this in mind, you should realize the importance of a visually stimulating site. The look of your site is vital to your website success.
We live in an era of technological dependency. Nine times out of ten the average shopper will check out a new shop in town online before ever entering the store. The necessity of a good effective website is imperative in these times to make a business grow substantially. Make certain that your website meets the standards.
McMoran has a dedicated Design Team to help you with every step of your website design & build, including ongoing support and maintenance, should you require our assistance please click here to get in touch or check out our portfolio.